Education Magazine Analysis

                                            

                                           Magazine Analysis                 

 

 

What genre does this magazine cover ?

This genre of this magazine is Education which is specially aimed towards the concept of parents with children at independent schools.

 

What target audience is this magazine aimed at?

'Parents' are the target audience of this magazine as the strapline states 'helping you make the right choices for your children'. Which consolidates that this magazine is aimed at parents through the use of 'your'. Alongside the sell lines such as ' Anthony Seldon - How to raise a winner ' which offers advice of how to raise a successful child which is boldly engaged towards parents. Similarly the font that is used on the front cover of this magazine is mid-bold and large which is easily visible for the buyer to read which is applied to target buyers of 'parents'.

 

Do the conventions of this magazine subvert or use stereotypes?

This magazine uses stereotypes as the main image on the front cover appears to be two pupils doing their work. This conveys that students in private schools are stereotypically expected to achieve high grades alongside the female model used who has a calm expression of a smile which creates a tone that success of work in an independent school is of a  radiant experience.

Equally this magazine conforms stereotypes through the mini banners, for instance 'achievement' and 'win a luxury holiday with Virgin Experience Day' which engages the buyer of parents to acknowledge the attributes of what an independence school would offer to a child leading to academic success and also a parent to sympathize with them by offering them a holiday.

 

Would you consider the magazine as effective ?

The magazine is effective due to the masthead in this school magazine which illustrates a sense of professionalism through the clear Arial font. Also the masthead is the only logo in capital letters which is attention-grabbing stating ' independent school' which indicates that the school is indeed a private school.

Similarly the small contents on the top right corner of the magazine are used to give the buyer an overview of the main stories included in the magazine such as ' Charley Boorman - My School Days', which could be used as teaser articles since they include the page number as well as the title of the story , this is effective as it gives the target audience an inside into particular stories which are in interest of parents which they would view as enduring.